NCAA Will Allow Snapchat Use for Recruiting

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The landscape of social media is continuously changing, and it seems as though a new form of social media catches on every few months. The NCAA watches social media very closely, and gauges how it is used as a form of communication between a recruit and a coach.

The latest addition to the social media landscape is Snapchat, an app that allows users to take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These photographs and videos are known as “snaps”. Users set a time limit for how long recipients can view their snaps, after which are hidden from the recipient’s device and deleted from Snapchat’s servers.

Beginning on Aug. 1, 2014 the NCAA will allow student-athletes and college coaches to communicate through Snapchat. The NCAA has not gone into detail about how Snapchat will be regulated on the recruiting trail, but right now it appears that it will be allowed from a coach’s perspective. Be sure to keep an eye on future NCAA rules and regulations for Snapchat.

Student-athletes need to behave appropriately in all forums, even a private one like Snapchat. Recruits should be particularly aware of how social networking sites, such as Facebook and Twitter, work. It’s hard to overstate the importance of being aware of the consequences of bad judgment on social media. Anyone can post a picture of another student, and appearing in a bad light on a social media site like Facebook might result in the loss of a scholarship offer.

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